Tommy Hilfiger Europe

The Tommy Hilfiger Group is a €3 billion worldwide apparel and retail company. In 2005, Tommy Hilfiger Europe was finding it difficult to analyze key management data from SAP ERP, using SAP BW for ad hoc reporting was insufficient.

Combining the Best of SAP and Oracle

Tommy Hilfiger needed a data warehouse with:

•          The flexibility to support analysis by apparel-specific dimensions, such as colors, sizes, and designs.
•          The scalability to grow from 7 million to over 1 billion data rows.

NewFrontiers had just released NemisFs, the data platform for SAP. In just 20 days, a key developer implemented:

•          A flexible, scalable NemisFs data warehouse on Oracle.
•          A full suite of reports covering the wholesale process from orders to shipments.

Business Adoption Takes Off

The reliability and accuracy of this initial project encouraged confidence and usage throughout the business. Tommy Hilfiger Europe now performs sophisticated, scientific analysis across the entire supply chain, including:

•          Sell-through rates
•          Purchasing effectiveness
•          Forecasting accuracy

They can do this by integrating information from across the business and sharing with key retail partners.

Achieving Great Success from a Small Project

Instant access to accurate information has transformed how Tommy Hilfiger Europe manage their business. From the CEO’s post-season evaluation and brand portfolio optimization, to selecting where they open new stores, decisions are based on accurate data and proven analysis.

Tommy Hilfiger Europe’s data warehouse helps them manage their business more intelligently and improve the efficiency of their entire supply chain.